There has never been a better time to setup an online business than right now. With the continued rise of social media and ecommerce, the Internet has never been more popular. In fact, online shopping is expected to make more than $1.5 trillion in worldwide sales this year alone and that number is expected to continually grow. In addition to that, online shopping is the fastest growing and “one of the most valuable industries” right now. If you want to find success in online business, now is a great time to start setting one up.
It doesn’t matter what type of product you are selling as long as you set up your online business correctly. According to Entreprenuer.com, there is a 7-step list to follow when starting this process. That list goes as follows:
- Find a Need and Fill It.
- Write Copy That Sells.
- Design and Build an Easy-To-Use Website.
- Use Search Engines to Drive Traffic to your Site.
- Establish an Expert Reputation for Yourself.
- Follow Up with your Customers and Subscribers via E-mail.
- Increase your Income through Back-end Sales and Upselling.
If you can follow this process, then you will be able to find success in online business, no matter if you are a beginner or an expert.
Find a Need and Fill It
When you start an online business, the first thing you need to do is find a problem. After that, then you can develop a product. Too many new businesses fail because they think of the product first, rather than a solution to a problem. The best thing you can do when starting out is to find a market and then, find a problem within that market that hasn’t been previously addressed. In other words, find a problem that doesn’t have plenty of solutions already available. You can search online forums to find that problem or ask those you know what challenges they face. Use that research to guide you into your product development for a better chance of success.
Write Copy That Sells
After you have developed your product, the next step towards success in online business is writing persuasive copy. Copy is simply the text that you put on your website or advertisements. When you write your copy, make sure that it is persuasive to your customer. At this point, you’ll want to know who your audience is and hopefully, you’ll have already figured that out in step one. Write your copy directly to your audience. Explain exactly how your product differs from similar products and how it will solve the customer’s problem. When you write your copy, make sure you emphasize what is in it for the customer and how it will specifically benefit them if you want your business to do well.
Design and Build an Easy-To-Use Website
How can you have an online business without a presence online? The answer is simple: you can’t. You must have a website set up if you want to succeed in online business and it needs to be easy to use. Keep the design simple, the colors pleasing to the eye, and make the navigation easy to understand. You only have 5 seconds to catch a potential customer’s eye and if a website is too overwhelming then you will lose them.
In addition to keeping a simple design, make sure to include an opt-in offer. This way you can collect email addresses from your customers. Make the offer valuable and urgent for better results.
Use Search Engines to Drive Targeted Buyers to Your Site
You’ve heard of SEO right? SEO is search engine optimization or the practice of improving your website, content, and reputation etc. for better search engine results. SEO is complicated and unless you already know a lot about it, you might want to consider hiring an agency to do your SEO.
In addition to SEO, you can also use PPC or pay-per-click advertising. PPC ads will show up immediately on the search pages at the top. They also allow you to test different keywords to discover which keywords actually work better in drawing interested customers to your business.
Establish an Expert Reputation for Yourself
Customers buy from companies they trust and avoid those that they don’t. There are several ways that you can improve your reputation online including:
- Establishing yourself as a credible source by creating & sharing expert content. Content can be in the form of blog posts, articles, videos, and infographics, etc.
- Publishing customer testimonials on your website and social media site, with the customer’s permission of course.
- Encourage customers to review you on Google, Social Media, and other review sites.
Word-of-Mouth is a powerful way to improve the reputation of your company so make sure you treat your customers well. When you do that, they’ll recommend you and your products to their friends and family.
Use the Power of E-mail Marketing to Turn Visitors into Buyers
Email marketing is still one of the most effective forms of marketing out there. Remember that opt-in offer on your website that we mentioned earlier? This is where it comes in handy. You can send emails to those visitors to turn them into buyers. Send them emails that give them value. Following up on the email addresses you’ve been given will help you find more success in online business than you would’ve thought you could have.
Increase your Income through Back-end Sales and Upselling
How often do you think a customer will buy a product from you in their lifetime? Hopefully, they will purchase something from you more than once. According to Entreprenuer.com, 36% of your customers will purchase more products from you if you follow up with them. So make sure you follow up with them. Send emails that suggest complementary products to their purchase. You can also send thank you/loyalty coupons as well. Reward them for their purchase and they will keep coming back.
Running an online business can appear difficult because the Internet changes so quickly but don’t let that discourage you from trying. If you want to find success in online business, follow the 7-step process above to get you started. If you’ve already started but are having trouble, go back and make sure you aren’t missing a step.
What are you waiting for? Start your online business today!